Fitribe

Social Fitness App to Motivate Healthy Habits

Fitribe was an iOS app I built and launched in just 3 months, designed to help users build consistent fitness habits through community-driven accountability. Inspired by the power of social motivation, the app combined gamification, habit tracking, and peer support to keep users engaged.

Key Highlights

• Launched MVP in 90 days and iterated over 30 versions based on user feedback

• Featured on the App Store as a top local creative app

• Reached over XXK monthly active users (MAU)

• Introduced a gamified unlock system that boosted engagement by 50%

• Conducted 30+ user interviews to refine core features and monetization strategy

Fitribe was more than a fitness tracker. It was a tribe where people didn’t compete, but showed up for each other. This startup sharpened my skills in rapid prototyping, growth experimentation, and building sticky user experiences from zero to scale.