Omnichannel Journey Map

AI-Powered Marketing Automation Across Channels

At Appier, I led the Omnichannel Journey Map initiative, a next-gen marketing automation platform designed to unify customer engagement across SMS, email, web, app, and social messaging channels. This was part of a broader effort to transform Appier’s enterprise offerings with AI-driven personalization and automation.

Key Highlights

• Initiated and led development across 3 product lines, aligning product vision, engineering, and GTM

• Recovered $XXX K+ in at-risk annual recurring revenue during beta by demonstrating the project vision and MVP

• Built a cross-functional team of 8 and launched a scalable platform used by top enterprise clients

• Created omnichannel campaign logic that improved conversion and re-engagement effectiveness

• Set cross-team standards for system design, reducing development lead time by 25%

This project marked a pivotal shift for Appier’s product suite, positioning the company to deliver truly integrated, AI-enhanced marketing experiences at scale.